What to Expect From Imperfect Produce

I’m an imperfect mom, living in an imperfect home, raising imperfect kids. So when I was asked to review Imperfect Produce delivery, I knew that it was going to be a great gift for my family. The thing is, just because something is imperfect—whether it is a piece of produce, a persona, or a day—it shouldn’t go to waste. And if your family is like mine and trying to reduce your carbon footprint on the world, Imperfect Produce is perfect for you.

I was provided with Imperfect Produce at no cost to me. All opinions are my own.

The Idea Behind Imperfect Produce

Did you know that 1 in 5 fruits and vegetables grown in the United States are considered “ugly” because of being the wrong size or shape? Well, the idea behind Imperfect Produce is to save those pieces of produce from the landfill and instead send these “ugly ducklings” to families who want to save on organic produce, support local farms, and reduce food waste all at once.

How to Order Imperfect Produce

Singing up to eat ugly can be as easy or as complicated as you choose. Simply sign up for your desired box (organic, mixed fruit and vegetable, all fruit, or all vegetable) and select how often you want a box delivered to your home. Finally, choose between two delivery windows and you are all set!

If you want to control what goes into your box as a result of picky eaters or meal planning, there is only a little bit of extra work to do to customize your box. Simply wait to receive an email that your “customization window” is open, log on to your account and swap out the things you don’t want in your box with produce that you do want. Keep in mind, however, that your selections will have to be seasonal so don’t expect blueberries in the dead of winter in Chicago.

What to Expect From Your Imperfect Produce Box

One of my favorite things about Imperfect Produce is their level of communication with customers. If you ordered an item for your box but they don’t have it in stock, they will let you know and instead swap the fruit or veggie out for something as close as possible.

You will receive text/email alerts a few minutes before your Imperfect Produce box is delivered and once your box has been delivered to your home. While I enjoy getting this up to date information, I have found over my multiple week trial that there is great variance in when boxes are delivered. One week a box was delivered at 4 p.m. and the next week is was delivered at 9:45 p.m. If there was anything I could change about Imperfect Produce, it would be having smaller delivery windows so I can get to my box as soon as possible and begin storing the produce in my home.

Your box will be filled with tons of chilled goodies, some individually wrapped (such as berries or carrots) but most will be loose in your box. After inspecting your produce, you might be like me and wonder how in the world your fantastic produce was labeled as “imperfect.” To find out why, you can log into your account and read descriptions such as a “too small” avocado or “too bendy” carrot. But you know what I say to that? That tiny avocado is perfect for a single sized slice of avocado toast, and my boys think the more gnarly looking the carrot, the more delicious it is.

One other cool thing included in your box is a list of instructions on how to store your produce to extend its shelf life. No more putting tomatoes in the fridge (seriously, don’t do it—you will lose that delicious and fresh tomato flavor!) or wondering the best way to store kale. You are also emailed cooking tips and recipes that correspond with seasonal fruits and veggies offered by Imperfect Produce. If you are looking for quick and easy family friendly recipes, don’t forget to check out my family’s favorites.

My family and I chose to receive the mixed organic box, and I am pleasantly surprised with how many organic fruits and veggies that my family loves are available for 30% to 50% lower than typical grocery store prices. This definitely helps me stretch my meal planning budget, as well as save me a trip to the grocery store. And for moms of active little boys, you know how stressful it can be to wrangle boys into a shopping cart and keep them happy all while crunching the numbers to make sure I am getting the best deal on organic produce–and of course, trying to not knock over any in store displays.

Lastly, one of my favorite things about Imperfect Produce is that they keep track of how much food waste you have saved. Just last week we received a few “surprise” pieces of fruit and veggies in our Imperfect Produce box from the team to say “thank you” for saving 75 pounds of produce from landfills.


To learn sign up for your first box and enjoy $10 off your first box:

Bon Appetite!
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    • Amanda says

      I love that it is a great deal and I am also making a great environmental impact on the world all at the same time.

  1. Kate Andrews says

    What a great idea! Saving perfectly good food and giving them to people who may not be able to afford good, healthy foods. I don’t think that we have anything like that in my area and it should be instituted everywhere!

  2. Radu says

    wow…just found out that I should not store tomatoes in the fridge!
    I’ve been doing that all my life…won’t they spoil quicker if they’re out in the open?

    And the produce box looks amazing btw!
    Although that amount of ginger would suffice me for one year :p

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