The Chicago Auto Show is something that I have looked forward to attending since I was a little girl. I mean, being able to get up close and personal with a wide variety of vehicles—even before I had my driver’s license—was such a thrill! But now that I’m a mom, I look at the Chicago Auto Show offerings with a fresh set of eyes. Safety, size, price, and environmental impact are now my top priorities—and I know I’m not alone. So when you visit the Chicago Auto Show from February 10th through the 19th, I encourage you to look for how steel is leading the car industry into the next generation of family friendly vehicles that have everything that moms want. After all, women either buy or influence over 85% of all car purchases. And what mama wants—mama gets.
This post is sponsored by the Steel Market Development Institute
Why Steel Matters
The North American steel industry is continually anticipating change and developing new innovations for various automotive applications. At this year’s media preview for the Chicago Auto Show, the Steel Market Development Institute will be showcasing how steel is going to continue to play a role in vehicles even as automakers begin the explore the world of autonomous driving. That’s right, the steel that has been present in cars and skyscrapers has been evolving with the times into over 200 different grades that are now used in some of the sleekest—and safest—automobiles available.
Did you know that steel is a high value material that is two to three times lower in cost than other automotive materials? It also results in lower insurance repair costs since often steel can be repaired as opposed to being replaced. For families like mine, this is a game changer because we are strict with our budget and only want to invest in vehicles that are good and sound financial choices.
In terms of safety, steel is being integrated within reinforced bumpers and door panels that ensure that steel-intensive vehicles have extra collision performance. Steel grades used in the front and rear of a vehicle are designed to absorb energy in a crash, whereas steel used around a passenger compartment is more rigid in order to prevent intrusion into the passenger compartment. What does that mean? That advanced steel provides more safety for your family.
To learn more about why #SteelMatters, follow the hashtag on Twitter on February 8th. I will be sharing some Chicago Auto Show highlights and learning more about how steel-intensive vehicles are family-friendly vehicle–and hopefully finding the perfect vehicle for my family!
My Top Picks
2018 Honda Odyssey
With its overall body structure made up of 99% steel, the fifth generation Odyssey is an example of how Honda is using a new, steel based body structure to deliver best-in-class performance and driving dynamics. The application of advanced steels not only results in a 75 pound reduction of vehicle weight, but it also provides an increase in torsional rigidity (resistance to twist) and allows the vehicle’s cabin structure to better manage collisions from any angle. The Odyssey received a 5 star safety rating from the U.S. National Highway Traffic Safety Administration and is an IIHS Top Safety Pick thanks to the integration of various classifications of steel. What does that mean for moms? That you and your kids will be protected, and that the ultra-high-strength steel door reinforcements allow other components to be made lighter so your time in the drop off/pick up line will be even smoother and easier. GAME CHANGER.
2018 Chevrolet Bolt EV
Highly coveted by eco-focused families, General Motor’s all-new electric car is part of Chevrolet’s mixed material strategy. The Bolt EV’s underbody is composed of 95% high or advanced high-strength steel and its upper body, which the exception of the exterior panels, is comprised of approximately 80% high-strength steel. A structural steel tray houses the car’s battery pack and increases the vehicle’s torsional rigidity by 28 percent, an impressive feat thanks to five cross-car beams. Another reason why “green” families should appreciate the amount of steel used in the Chevy Bolt EV is because steel not only creates less emissions while the vehicle is being constructed, but it is also the most recyclable material once the vehicle has reached the end of its life. Finally, the Bolt EV’s steel frame and 10 air bags has earned its distinction as an IIHS Top Safety Pick when equipped with the optional Driver Confidence II package.
Chicago Auto Show Giveaway
Want to see how steel is leading the auto industry first hand? Then come and be my guest at the Chicago Auto Show! Click on the Rafflecopter link to be entered to win a day of auto filled fun and excitement.
Contest rules: Entries must be completed by February 8th, 2018. No purchase necessary; contest open only to US residents and subject to the laws of Illinois. Winners will be notified by email by February 10th, 2018. Winners MUST pick up tickets in person at the Chicago Auto Show, McCormick Place between February 10th, 2018 and February 19th, 2018. Winners may be asked to provide identification to receive their prize. Prize value is $130. A total of 10 pairs of tickets will be awarded and a total of 1 grand prize will be awarded.
See you over on Twitter and Instagram on Feburary 8th when I will be showcasing why #SteelMatters—LIVE!
Enjoy the Chicago Auto Show!